Comprehensive Keyword Research is the basis of all SEO - and it is therefore critical to do it correctly.
SEO is all about optimising your website to match what your potential customers are searching for on the internet. Therefore the first thing you need to do, is find out what words and phrases your target market are actually typing in.
For example, for our website, we need to know what businesses interested in SEO are typing in. Is it ‘affordable SEO’? Or ‘low cost search engine optimisation’? Or ‘ UK SEO services’?
In reality, with 1000’s of potential customers, your target market will be typing in a vast range of keyword phrases. And that’s why comprehensive keyword research is so important - as it allows you to focus your SEO strategy on a small number of keyword phrases, that have the best chance at bringing you SEO success.
So how will we pick these keyword phrases for you?
After collecting all possible keyword phrases for your target market (through competitor anlaysis, brainstorming, SEO software etc.), we’ll whittle the vast list down by analysing 3 key factors; relevancy, number of searches, and level of competition.
- Relevancy - We’ll find the search phrases that are being used by your potential customers that are most relevant to your specific services. This is crucial, as SEO is only worth it if it drives in tailored traffic - ie. traffic with a high propensity to convert. Ensuring you’re optimised for only highly relevant phrases, will ensure you get high quality traffic, which will ensure you get great ROI.
- Number of Searches - There’s no point optimising your site for keyword phrases that don’t ever get used! We’ll ensure we find you highly relevant phrases that are being typed in regularly - ie. drawing a significant amount of traffic. This means when your search engine rankings do begin to improve, there’s plenty of Users around to click through to your website.
- Level of Competition - SEO is a very competitive playing field, and it’s crucial you don’t just try and optimise for the most popular search phrases - as you’ll have less chance of getting onto the first page of the search engine results. Instead it’s key to compete for keyword phrases where there’s less competition - so you can achieve higher rankings there, and hence drive more traffic to your website. We’ll analyse SEO competition levels to ensure we go after realistic first page rankings - and you get real results.
Through careful analysis of each of these 3 interlocking factors, we’ll come up with your ideal ‘keyword strategy’. We’ll create a keyword matrix, with around 10 top-level primary keyword phrases for your site, and the alignment of 2-3 secondary, more specific keyword phrases for each of your main pages.
This matrix will represent the highly relevant, popular and accessible ’search space’ we will optimise your website for - providing you the foundations for your SEO success.
