A ‘link’ is simply a hyperlink on a page, which if you click on it, takes you to another page.
Also known as external links, inbound links are the links that link in to your website, from other websites. Building your number of inbound links is important for 2 reasons.
- If someone creates a hyperlink that links to your website, that link is considered a ‘vote’ for your website - i.e someone thinks your site is good enough/ relevant enough to bother linking too in the first place. If a site has many links - then Google will see you as popular, and that other internet users trust you - and therefore will push you up the rankings.
- Inbound links = inbound traffic from other websites. Users move around the internet by clicking on links - therefore without any links to your site, you’ll get very little traffic from other websites.
At part of the Grow Package, we can undertake link building campaigns for you to increase your number of inbound links. However we’re not like may SEO companies, that will build links from low quality sources, which pass on very little value. Instead we’ll endeavour to build you quality, authoratative links, from relevant websites, that will drive you targeted traffic.
Our key criteria for an effective linking campaign are as follows:
1. High authority links
A ‘good’ inbound link is one that comes from a high authority website, ie. a website that has good rankings itself. Google will hold a vote from a high authority website in much higher regard than a link from a low authority site - so these are exactly the type we go after.
2. Relevant links
Secondly, the best inbound links are ones from websites that are in the same field as yours. Therefore if you have an online golf shop, we’ll build links from other online golf communities - for example golf news sites, or blogs about golf. Google recognises that a link from other ‘golf expert’ websites to yours, is worth more than a link say from a gardening site, as if other ‘golf expert’ websites think you’re trustworthy about golf, then Google Users will find you useful too.
Our Grow Package link building campaigns will build a solid foundation of authoritative links that will not only improve your Google Page Rank, but drive relevant, targeted traffic through to your website.
