SEO Marketing Workshop is now eight&four!
05 Dec 2009
SEO Marketing Workshop has been rebranded - and is now eight&four. You can visit our new website here - www.eightandfour.com
After large company changes – the company once known as SEO Marketing Workshop, has now become eight&four. But why?
W…
We will soon be rebranding…
17 Nov 2009
SEO Marketing Workshop is evolving - and from 30th November we will be known as eight&four.
We will continue to offer the same gre…
Update your site with the latest functionality!
14 Sep 2009
Ever wondered how improvements to your website functionality could improve your Users’ experience?
Here are just a few ideas for making your website a haven for visitors, and bliss for you:
1. Integrate a content management…
The SMW August Summer Sale is on!
12 Aug 2009
Pimp your online presence this summer - on a shoestring!
1. Integrate a Blog for only £279 (Was £349)
A blog allows you to keep clients up to date with all your latest projects and news - and is fantastic for SEO! We can integrate the latest Blog functionali…
Check out our brand new Website Treats!
06 Aug 2009
Read MoreFresh content - do you need it?
20 Jul 2009
A leading SEO commentator has confirmed something we firmly believe in - that a key component to SEO success is fresh, unique content. And more importantly - getting that content distributed to your consumers.
Roger Janik, president of ServerSideDesign.com,…
Which should you choose - SEO or PPC?
30 Jun 2009
Recent results from the Search Engine Marketing Professional Organisation show that over £8 billion was spent on search marketing in 2008.
However 88% of that accounted for PPC (paid search advertising) - whereas SEO took up only 11% of the total expenditu…
Start email marketing now!
15 Jul 2009
If you’ve got a client base, then you need an email marketing strategy.
When you have gained a client or contact - it’s critical to keep them aware of your company, and what you have to offer. Got a new product or service? Then make sure your client base knows about it! Just …
What is keyword research?
20 May 2009
Comprehensive Keyword Research is the basis of all SEO - and it is therefore critical to do it correctly.
SEO is all about optimising your website to match what your potential customers are searching for on the internet. Therefore the first thing you need to do, is find out
Structure your website right for the search engines
14 May 2009
There are 3 key SEO areas that businesses need to consider when optimising a website; their on-page content optimisation, off-page optimisation (eg. link building), and the actual technical structure of their website.
…
To Blog or not to Blog?
07 May 2009
Not sure whether to start a blog on your website or not?
A blog, like SEO, needs commitment and regular attention to make it a success - and shouldn’t be started halfheartedly. However if you are willing to invest the time in maintaining it, then all that t…
Update your site with the latest functionality
01 May 2009
Ever wondered how improvements to your website functionality could improve your Users’ experience?
Here are just a few ideas for making your website a haven for visitors, and bliss for you:
1. Integrate a content management system
A…
Get started online!
21 Apr 2009
Building a great website is the best thing you can do to jump start your business online.
Whether you have a new business idea you want to test out or you have an existing business without a website then we can help!
Our packages:
Your SEO checklist when building a new website
15 Apr 2009
If you’re going to create a new website, there’s no excuse to not make it SEO-friendly from the off. Building SEO into your website from the start, rather than a bolt on at the end, is infinitely more effective - both results and cost wise.
There are multiple factors to consider when creating a w…
Should you choose SEO or PPC as a traffic driver?
02 Apr 2009
Recent results from the Search Engine Marketing Professional Organisation show that over £8 billion was spent on search marketing in 2008.
However 88% of that accounted for PPC (paid search advertising) - whereas SEO took up only 11% of the total expenditure. eMarketer has sugge…
Start your own email marketing campaign!
24 Mar 2009
If you’ve got a client base, then you need an email marketing strategy.
When you have gained a client or contact - it’s critical to keep them aware of your company, and what you have to offer. Got a new product or service? Then make sure your client b…
Why are news feeds important?
23 Mar 2009
A leading SEO commentator has confirmed something we firmly believe in - that a key component to SEO success is fresh, unique content. And more importantly - getting that content distributed to your consumers.
Roger Janik, president of ServerSideDesign.com, has argued that
Part 1: Growing your business online during a downturn
16 Mar 2009
Want to attract more customers and increase revenue this year?
Just because we are in a recession, it doesn’t mean your business can’t grow. In fact, studies have shown that those companies that invest during a downturn are much more likely to emerge as leaders once the econo…
Got the next great online business idea?
09 Mar 2009
Got a new online business idea? Then tell us about it!
We’re perfectly positioned to deliver a professional and cost-effective internet marketing service to anyone wishing to launch an online business idea.
To make life really easy for you to get online we’ve come up with an…
Need a Website Starter Package?
05 Mar 2009
Our Website Starter Packages are ideal if:
- You’ve got a business idea you want to test out
- Youre on a limited budget
- You don’t need an online retail shop (see our Read More
Try our 15 minute SEO Audit!
03 Mar 2009
Uncover your website’s SEO issues in only 15 minutes with our 5 step SEO audit!
Here at the SEO Marketing Workshop we often get asked to do a quick ‘SEO MOT’ of a customer’s website - and highlight where we think th…
Build your first website
03 Mar 2009
Building your first website is the best thing you can do to jump start your business online.
Whether you have a new business idea you want to test out, got products you want to sell online, need something with high technical spec or you have an existing business without a website…
Should you outsource SEO?
23 Feb 2009
So you’re ready to invest in SEO – next question is, who’s going to do it for you?
You have three choices – do it yourself, hire an SEO consultant inhouse, or outsource the work.
1. DIY SEO
Doing it yourself can prove difficult if you simply dont ha…
Have you got a lead funnel?
20 Feb 2009
And, no we’re not talking about something you use to jump start the car!
You need to ensure every person visiting your website has the opportunity to contact you, ask a question, or leave you their details. Make this process as easy as possible by leaving lead funnels all around …
Are you ‘hugging’ your loyal customers enough?
19 Feb 2009
It’s the age old 80:20 rule – 80% of your business will come from 20% of your clients.
We all know that a massive proportion of business revenue is maintained by the most loyal of customers so it’s a big mistake to only pay attention to new customers. So how do you keep your cu…
Have you used Google calendar yet?
18 Feb 2009
Google Calendar is a great little application from Google that allows you to make public the events you’re running and share them with your clients and customers.
For example, perhaps you want to organise and promote a company event? Like a networking event you’re running, or drop-in workshop? Yo…
Targeted campaigns: via social media
16 Feb 2009
A recent study has revealed that 43% of web users are involved with social networking, with 71% of these having profiles on at least two different websites.
That’s got to mean that a considerable proportion of your customers/potential customers reside in a social network platform of some kind.
…
Should your small business invest in SEO?
11 Feb 2009
We’re in financially tough times - and businesses everywhere are having to tighten their belts. The first thing to usually get slashed? The marketing budget.
It’s understandable - it can often be difficult to track the exact ROI you’re achieving on your marketing spend - and so c…
Website functionality - the possibilities are endless…
09 Feb 2009
Ever wondered how improvements to your website functionality could improve your Users’ experience?
Here are just a few ideas for making your website a haven for visitors, and bliss for you:
1. Integrate a content management system
A content management syste…
What’s all the fuss about: content?
05 Feb 2009
Hitwise has reported today that Twitter was the 156th most visited website in the UK last week, up from 213th the week previously, and 291st the week before that.
These kind of stats are representative of how fast the need for up-to-date content/information/snippets is growing in…
Our SEO tips for your website redesign
05 Feb 2009
A complete website redesign might be just what your business needs - to improve usability, update content, try out new functionality, or move to a new platform.
However Read More
Is blogging good for SEO?
05 Feb 2009
In a conundrum about whether to start a blog on your website or not?
A blog, like SEO, needs commitment and regular attention to make it a success - however all that time and effort can result in great SEO benefits:
- Blogs are really easy to update - w…
Offline vs. Online Advertising
26 Jan 2009
Here’s an interesting fact for you:
Whilst only 14% of people trust traditional advertisements (in print, radio etc), 78% trust a product or service when it has been recommended to them (that’s by a person or a search engine).
As Google doesn’t have an agenda for placing you Number 1 in it…
Drive high quality search traffic in 2009
21 Jan 2009
Do you want your website to be a financial success?
If so, you need traffic. And more importantly, a viable way of monetising that traffic (something even Facebook has trouble doing).
So you’ve chosen to invest in SEO to drive traffic - great - it’s the most cost-effective way…
Top 5 SEO tips for your website structure
05 Feb 2009
There are 3 key SEO areas that businesses need to consider when optimising a website; their on-page content optimisation, off-page optimisation (eg. link building), and the actual technical structure of their …
3 Top tips for flash with SEO
16 Jan 2009
A leading SEO commentator has warned businesses not to include too many flash elements on their website if they want a well optimised website.
Jill Whalen, chief executive and founder of US-based High Rankings, says that whilst flash can be great for improving graphic design of a…
6 SEO and PPC integration tips
14 Jan 2009
We often get asked how you can use SEO insights to help your PPC campaign (Pay-Per-Click - the paid search ads on Google) and vice versa - and the answer is there are a kaleidoscope of ways! Here’s our top tips for sharing the love…
1. PPC as a plaster
You’re likely to have …
4 SEO Tips from Bruce Clay
12 Jan 2009
Bruce Clay is a world renowned SEO expert, and runs one of the world’s largest SEO companies. In a recent interview he laid out his top 10 tips for SEO success - take a look at what the master recommended below…
1. Do things naturally
There are a lot of SEO consultants out t…
5 Steps to Great Content
05 Feb 2009
Want good search engine rankings? Well content is king. That is, the content on your website.
So how do you ensure you have great content?
1. Ensure each page is uniquel…
Why is SEO so difficult?
06 Jan 2009
SEO is a tricky game - there’s no doubt about it.
For instance, whilst each search engine is broadly trying to achieve the same objective - ie. providing its Users with the most relevant results to their search queries - they each have their own rules about what …
Making the most of limited budgets in 2009
05 Jan 2009
Cost effective and measurable marketing has become high on the agenda and rightly so - marketing budgets need to go further than ever before.
SEO Marketing Workshop presents 5 hints and tips to make your marketing budget go even further:
1. Ensure your website is well optimised
What’s hot in the world of internet marketing in 2009?
30 Jan 2009
Happy New Year from all the SEO Marketing Workshop team!
We hope you have a phenomenally successful 2009 - and hope we can help you realise it!
To get you started, here are our 3 online tips for your business in 2009….
1. Get Search Engine Optimised
The 15 minute SEO Audit
05 Jan 2009
Uncover your website’s SEO issues in only 15 minutes with our 5 step SEO audit!
Here at the SEO Marketing Workshop we often get asked to do a quick ‘SEO MOT’ of a customer’s website - and highlight where we think the real SEO issues are. (
SEO the best ‘recession internet marketing technique’
31 Dec 2008
A leading SEO commentator has confirmed that SEO remains the leading cost-effective online marketing strategy - especially when considered as a long term investment. This follows TopRank’s recent poll which …
Credit Crunch Drives Consumers Online
29 Dec 2008
A bit depressed by the current gloomy financial climate?
Well if you’re an online player, then there may just be a silver lining.
Research by Hitwise shows that the UK public are increasingly turning to the internet to find ways of coping with the credit crun…
Welcome!
31 Dec 2008
Welcome to the new look SEO Marketing Workshop website!
We’ve been working hard these last few months to completely redesign our website - adding a new news section stocked full of
