Fresh content - do you need it?
24 Jan 2011
A leading SEO commentator has confirmed something we firmly believe in - that a key component to SEO success is fresh, unique content. And more importantly - getting that content distributed to your consumers.
Roger Janik, president of ServerSideDesign.com,…
Which should you choose - SEO or PPC?
05 Jan 2011
Recent results from the Search Engine Marketing Professional Organisation show that over £8 billion was spent on search marketing in 2008.
However 88% of that accounted for PPC (paid search advertising) - whereas SEO took up only 11% of the total expenditu…
What is keyword research?
05 Jan 2011
Comprehensive Keyword Research is the basis of all SEO - and it is therefore critical to do it correctly.
SEO is all about optimising your website to match what your potential customers are searching for on the internet. Therefore the first thing you need to do, is find out
Should you choose SEO or PPC as a traffic driver?
05 Jan 2011
Recent results from the Search Engine Marketing Professional Organisation show that over £8 billion was spent on search marketing in 2008.
However 88% of that accounted for PPC (paid search advertising) - whereas SEO took up only 11% of the total expenditure. eMarketer has sugge…
Why are news feeds important?
05 Jan 2011
A leading SEO commentator has confirmed something we firmly believe in - that a key component to SEO success is fresh, unique content. And more importantly - getting that content distributed to your consumers.
Roger Janik, president of ServerSideDesign.com, has argued that
Are you ‘hugging’ your loyal customers enough?
05 Jan 2011
It’s the age old 80:20 rule – 80% of your business will come from 20% of your clients.
We all know that a massive proportion of business revenue is maintained by the most loyal of customers so it’s a big mistake to only pay attention to new customers. So how do you keep your cu…
Is blogging good for SEO?
05 Jan 2011
In a conundrum about whether to start a blog on your website or not?
A blog, like SEO, needs commitment and regular attention to make it a success - however all that time and effort can result in great SEO benefits:
- Blogs are really easy to update - w…
Offline vs. Online Advertising
05 Jan 2011
Here’s an interesting fact for you:
Whilst only 14% of people trust traditional advertisements (in print, radio etc), 78% trust a product or service when it has been recommended to them (that’s by a person or a search engine).
As Google doesn’t have an agenda for placing you Number 1 in it…
3 Top tips for flash with SEO
05 Jan 2011
A leading SEO commentator has warned businesses not to include too many flash elements on their website if they want a well optimised website.
Jill Whalen, chief executive and founder of US-based High Rankings, says that whilst flash can be great for improving graphic design of a…
6 SEO and PPC integration tips
05 Jan 2011
We often get asked how you can use SEO insights to help your PPC campaign (Pay-Per-Click - the paid search ads on Google) and vice versa - and the answer is there are a kaleidoscope of ways! Here’s our top tips for sharing the love…
1. PPC as a plaster
You’re likely to have …
5 Steps to Great Content
05 Jan 2011
Want good search engine rankings? Well content is king. That is, the content on your website.
So how do you ensure you have great content?
1. Ensure each page is uniquel…
Why is SEO so difficult?
05 Jan 2011
SEO is a tricky game - there’s no doubt about it.
For instance, whilst each search engine is broadly trying to achieve the same objective - ie. providing its Users with the most relevant results to their search queries - they each have their own rules about what …
The 15 minute SEO Audit
05 Jan 2011
Uncover your website’s SEO issues in only 15 minutes with our 5 step SEO audit!
Here at the SEO Marketing Workshop we often get asked to do a quick ‘SEO MOT’ of a customer’s website - and highlight where we think the real SEO issues are. (
