Want good search engine rankings? Well content is king. That is, the content on your website.

So how do you ensure you have great content?

1. Ensure each page is uniquely optimised

Make sure each of your main website pages has a unique title tag - that is short, snappy, and highly keyword relevant. Ensure that each main page has its own specific keyword targeting - and make sure these keywords are in your meta tags.

2. Ensure content is easy to understand

Structure your content so that both your Users and search engines can easily understand it - use headlines, bulleted lists and short paragraphs - this makes content easy to scan and absorb. This is critical when trying to retain Users on your site, where your competitors are only a click away.

3. Ensure content is highly relevant and focused

You will naturally want to rank highly for specific topics of keywords - for example if you’re an online golf retailer, you’ll want high rankings for golf related search queries. The only way to do this is by having a large, regularly updated body of ‘golf-related’ content - for example the latest golf news.

By keeping consistently on-topic and focused, and placing your keywords in the first and last paragraphs of your text, Google will begin to see you as a ‘golf expert’ - and send golf related queries your way.

4. Plenty of internal linking

By linking your pages to each other, you’ll help Google find all the pages on your website. By ensuring you use relevant anchor text in your hyperlinks, you’ll also help Google understand what linked-to pages are about. Effective internal linking will also keep your customers on your site longer - increasing your chances of conversion.

5. Encourage external linking

Inbound links are key to SEO success - so make sure you have up-to-date, unique relevant content that other websites will want to link too. Ensure you spread the word - try syndicating your content to Digg, or Twitter. You can also offer your content to other sites free of charge - that way they’ll get some interesting info for their visitors, and you can get plenty of inbound traffic.

Find out more about Content Creation, and how we can help.