It’s the age old 80:20 rule – 80% of your business will come from 20% of your clients.

We all know that a massive proportion of business revenue is maintained by the most loyal of customers so it’s a big mistake to only pay attention to new customers. So how do you keep your current clients onside?

3 ways to hug your loyal customers:

1. Keep communicating

How about keeping them updated with the great work your company has been doing? One way to do this is to remind them in an e-newsletter about why they work with you. Send out free industry advice and your latest and greatest projects - and show them they’re in safe hands!

2. Ask for Feedback

Value the opinion of your most loyal clients by inviting them to give you feedback on your service. If it’s bad, it’ll help you improve your service, and ensure you keep them on board. And you never know, they might say something exceptionally nice that you can use to attract new customers!

3. Reward loyalty

Why not set up a loyalty plan? Reward returning clients with offers, free information or a points plan. Is it works for Tesco then it can for you!

The SEO Marketing Workshop can help you formulate a customer loyalty plan and set up, design and run your client e-newsletter communication. For more information just give us a call.