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Is blogging good for SEO?

In a conundrum about whether to start a blog on your website or not?

A blog, like SEO, needs commitment and regular attention to make it a success - however all that time and effort can result in great SEO benefits:

  • Blogs are really easy to update - which means you can update your website’s content more regularly - and at no cost. Google loves fresh content - and will rank you higher if your content is ‘new’ - as old content can quickly become irrelevant.
  • All of this activity will result in a burgeoning archive of industry-relevant content for Google to crawl - which will make Google see you as an industry expert, and rank you higher for related search terms.
  • Blogs are great for links - informative blogging will mean other users will start to link to your site. These are not only great for your rankings, but will drive tailored traffic through to your site too.
  • A blog can be the ‘voice’ of your company, and give your brand a personality - which can improve customer trust and retention. It can also help you develop an online community - and engage better with your customers.

We can integrate a blog very cheaply into any of our website design packages - or add a blog to your existing website. Just get in contact with us now for a quote!