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Offline vs. Online Advertising

Here’s an interesting fact for you:

Whilst only 14% of people trust traditional advertisements (in print, radio etc), 78% trust a product or service when it has been recommended to them (that’s by a person or a search engine).

As Google doesn’t have an agenda for placing you Number 1 in its rankings - Users trust its results. Therefore as advertising goes - it’s the most effective type there is!

So, how do you get a positive recommendation in Google?

1. Ensure your content is fully optimised

At the SEO Marketing Workshop we can fully optimise your site to ensure you are giving your website the best possible exposure in the search engines.  Find out more about our SEO Packages

2. Produce dynamic and relevant content

Google gets bored easily. That’s why you need to keep your site up-to-date with relevant and optimised content so Google keeps coming back to visit for more information.

No time to write content yourself? Let us do it for you. Find out more about our cost-effective content creation service

3. Get links (and even more recommendations!)

The more (quality) links you have the more popular Google thinks you are and will award you accordingly with a higher ranking.

Did you know that you can find out how many sites are linking to yours using Yahoo site explorer? Why not check it out and see how popular your site is!

Getting links needs a strategic and creative focus. Find out more about our link building services