Recent results from the Search Engine Marketing Professional Organisation show that over £8 billion was spent on search marketing in 2008.

However 88% of that accounted for PPC (paid search advertising) - whereas SEO took up only 11% of the total expenditure. eMarketer has suggested that internet users ‘trust’ organic search listings over paid search ads - and therefore it may be more cost effective to focus on SEO rather than PPC.

David Hallerman, a senior analyst at eMarketer, outlined how his company expects this spending trend to reverse in favour of SEO - as companies realise internet Users generally find organic listings more attractive, and are generally more accepting of them.

Similarly the long term benefits of SEO make it a more attractive proposition - once good rankings are gained, they can continue to deliver high volumes of traffic for a very long period of time - free of charge. In comparison, PPC bills continue to mount up.

If you want to invest in SEO, take a look at what we can offer with our SEO Packages - and then get in contact for an informal chat about how we might be able to help.