We’re in financially tough times - and businesses everywhere are having to tighten their belts. The first thing to usually get slashed? The marketing budget.
It’s understandable - it can often be difficult to track the exact ROI you’re achieving on your marketing spend - and so continuing to throw money at it can be unappealing. However it’s for this reason online marketing is becoming increasingly popular: not only does it cost less, you can track and optimise its ROI in granular detail.
Of all the online marketing techniques, SEO is most cost-effective if done correctly. This is because you don’t ‘pay’ for each customer - like you would with email marketing, or PPC. Once you get good rankings and maintain them, you only pay for the SEO work, not the actual traffic it drives.
This is why we believe you should invest in SEO:
1. The ROI
A 2006 Marketing Sherpa survey of over 3,000 marketers found they believed SEO provided the best ROI, even higher than in-house email marketing! In a credit crunch - the ability to prove ROI needs to be top of your decision criteria.
2. Tailored traffic
The beauty of search engine traffic is that it is made up of Users who are ACTIVELY SEEKING what you have to offer!
For example if you place a Carpet store advert on TV, radio or in the newspaper, you are hoping that it will be heard or seen by a small segment of people who are actually actively looking to buy a carpet in that time period.
However with search engines, everyone you appear too is actively looking for carpet! If you do your SEO correctly, everyone who sees you, wants something from you. SEO puts your message in front of the right people, at exactly the right time. No wonder we love it.
3. Ability to track your success
Using a free program like Google Analytics allows you to track:
- What pages are attracting the most search engine Users
- What keywords Users are using to get to your site
- What pages Users are navigating too once they land on your site
- How many ’sales’ or ‘conversions’ different streams of traffic are bringing you
- How long search engine users are spending on your site
And so much more! All this information means you can track exactly how well your SEO strategy is performing, and test and optimise it on a regular basis.
SEO doesn’t have to cost the earth - and the results can be incredible. If you’re serious about running an online business, you have to get serious about SEO.
Find out more about our SEO packages, or get in contact now to find out how we can help your small business achieve SEO success.
