There are 3 key SEO areas that businesses need to consider when optimising a website; their on-page content optimisation, off-page optimisation (eg. link building), and the actual technical structure of their website.

Here we give you 5 top tips to ensure you structure your website design correctly:

1. Keep your code clean - remove any unneccesary or corrupted code. Use a HTML validator like The W3C Markup Validation Service to regularly check for errors.

2. Ensure your page URLs are unique - and contain keywords relevant to that page - rather than session IDs, or unnecessary punctuation ie. www.seomarketingworkshop.com/latest_news rather than www.seomarketingworkshop.com/pagedetail.asp?pagecatalogue=470

3. Use 301 redirects - Whenever you move a page or amend a URL, to redirect your old page to the new one (so User’s and search engines aren’t presented with an error message).

4. Use a navigation structure that search engines can crawl - ie. avoid Javascript and drop down menus, and use text HTML links instead.

5. Use a web server that supports the If-Modified-Since HTTP header (this tells search engines if you’ve changed your site’s content since it last crawled you). Also ensure you use the robots.txt file to ensure search engines don’t index content you don’t want them too (for example admin pages).

All this best practice and more is covered in our Launch package - as part of our full content and structure optimisation - so if you need to get your website structure sorted, then get in touch with us now.