A leading SEO commentator has confirmed something we firmly believe in - that a key component to SEO success is fresh, unique content. And more importantly - getting that content distributed to your consumers.
Roger Janik, president of ServerSideDesign.com, has argued that online press releases are one of the most effective SEO tactics available to Users. This is where a news feed is created, and then its articles syndicated online to the search engines - for example Google News or Yahoo News.
So why news feeds?
Not only does a well written press release show you’re experts in your field, syndication of it exposes the material (and hence your company) to a global market - and millions of potential customers.
Janik writes,”Most press releases are distributed to both Google News and Yahoo News and once received many are featured in their news search engines. So if you distributed a press release on a new type of snowboard you produced and you went to Google News and searched using the keyword ’snowboard,’ chances are it would show up under the results.”
Below are just some of the benefits:
- Your company looks like an industry expert
- Massive brand exposure if picked up by news aggregator
- A new source of inbound links for your website
This is further support to the notion that ‘Content is King’ for Google - and backs up SEO expert Bruce Clay’s statement last month that getting original content into Google News is “worth its weight in gold.”
So how do you go about syndicating press releases? Well first you need a news feed. If you’re interested in talking more about our content creation service, find out more here, or just drop us a note now.
