Comprehensive Keyword Research is the basis of all good SEO - used to find out exactly what keyword phrases your customers are typing in.
However just as the English language is constantly evolving, so are your customers’ search habits.
Changes in society, in business, in the economy, mean your customers search phrases are changing all the time. Therefore your keyword strategy needs to adapt and evolve all the time too.
For example - take the current economic situation. With a financial squeeze on, it’s more likely your customers are using words such as ‘cheap’, ‘affordable’ and ‘low cost’ in their searches. Have you updated your keyword research accordingly?
If not, your SEO is already falling behind. What you need to do is revisit your keyword research, and check it’s still relevant. You need to find the new gaps in the ’search space’, and take advantage of them. It’s all rather Darwinian really - you must adapt to survive.
Our Grow Package takes care of all this for you. We’ll do monthly keyword research for your site - so that your keyword strategy, and therefore your entire SEO strategy, stays completely relevant and up-to-date. We’ll ensure you maintain great rankings - and therefore stay ahead of your competition.
In updating your keyword research, you’ll need to update the rest of your SEO strategy too. Again - we’ll handle this as part of the Grow package. We’ll tweak all your meta tags, and advise on updates to the content and structure of your website - so everything’s evolving and improving together. Often these changes don’t need to be large - but the positive effect they will have on your rankings will be - so make sure you don’t fall behind.
