SEO is short for ’search engine optimisation’.

It is the technique of optimising a website for the search engines - so that your website ranks higher in the search engines, and therefore you receive more traffic to your site.

How do search engines work?

Search engines use ’spiders’ to crawl the internet, in order to index all of its content - ie. all of the webpages out there. When a User types in a search query, the search engine searches its database of all the websites, and ranks all the ones that are relevant in order. It puts websites it thinks will be most relevant and useful at the top of these results. The ones it thinks are least so, sink to the bottom.

To succeed in the search engines, it is crucial to get into the top 10 results for searches related to your services (Users rarely look further than the top 10 results).

So for example, if you’re a salon in Soho, then you want your website to be top of the rankings for searches like ’soho salon’. If someone is looking for your service - you want to make sure you’re there in the results to take their custom!

Why do I need SEO?

SEO is critical to online success - as over 80% of internet users begin their online journey at a search engine. Search engines are the gateway to the internet - you need to ensure you have a presence in it!

The traffic SEO can generate for a website (and therefore the level of revenue) is so large that it is the most cost-effective and powerful online marketing strategy there is - and therefore cannot be ignored if you want to succeed online.

So how can SEO Marketing Workshop help?

SEO is complex - the rules search engines use are constantly evolving - and to really succeed at SEO, you need to invest a significant amount of time in it. Most business owners just don’t have the time to keep up to date with the changes, never mind learn it from scratch.

Therefore as professional SEO consultants, we can do it for you. We understand the complex algorithms Google et al. use when organising search engine rankings. Through this study and research, we can help you uniquely ‘optimise’ your website for real search engine success.

If you want to really realise the potential of your online business - then get in touch with us now to find out more.

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